Our Case Studies

Approach

Research & Discovery:
We began the project by diving into the craft beer and hospitality space, focusing on O.H.S.O. Brewery’s unique position as a local favorite for brews, bites, and community vibes. Through stakeholder interviews, customer feedback, and competitive research, we uncovered insights into visitor behavior, brand perception, and digital expectations. This foundational research helped us shape a strategy that would bring O.H.S.O.’s playful, social energy to life online.

Wireframing & Prototyping:
With a clear understanding of O.H.S.O.’s audience and goals, we created wireframes that mapped out a user-friendly site and mobile experience. These focused on simplifying access to menus, brewery locations, event information, and merchandise. Interactive prototypes were developed and tested to ensure smooth navigation and effective storytelling—helping users explore everything O.H.S.O. has to offer, from weekend brunch to growler fills.

Design & Development:
Inspired by O.H.S.O.’s bold personality and vibrant community feel, we designed a digital aesthetic that captures the brand’s charm—casual, colorful, and craft-centric. We integrated visual elements that celebrate the brewery’s love for dogs, bikes, and local culture. Using modern web technologies, we built a responsive, high-performance site that looks great and functions seamlessly across all devices.

User Testing & Launch:
Before launch, we conducted multiple rounds of user testing to ensure the new experience was intuitive and enjoyable. Feedback was used to fine-tune key features, including event booking, beer discovery, and mobile navigation. The result: a polished digital platform that strengthens customer connection, simplifies access to O.H.S.O.’s offerings, and reflects the brewery’s local-first, people-focused spirit.

The Challenge

In today’s crowded craft beer and dining landscape, having great beer and food isn’t enough—brands need a strong digital presence that captures their personality and makes it easy for customers to connect. While O.H.S.O. Brewery is beloved for its unique mix of small-batch brews, dog-friendly patios, and local charm, its digital platforms weren’t fully showcasing that experience.

• Lack of brand immersion: The existing website didn’t reflect O.H.S.O.’s fun, community-driven vibe or effectively highlight its diverse offerings—from brewing and dining to events and retail.

• Limited user engagement: Visitors struggled to find up-to-date menus, event info, or details about different locations, which hindered user interaction and conversion.

• Disconnected user journey: The online experience felt fragmented, with inconsistent visuals and clunky navigation, making it difficult for users to explore and engage across devices.

The Plan

To meet these challenges, we set out to create a dynamic, intuitive digital experience that celebrates O.H.S.O.’s local roots and social energy.

Platform Name: O.H.S.O. Brewery
Purpose: Redesign the website and mobile experience to bring O.H.S.O.’s brand to life online, simplify customer interactions, and support both new and returning visitors across its brewery and distillery locations.
Target Audience: Craft beer lovers, foodies, locals and tourists, pet-friendly patio seekers, and socially active individuals looking for a laid-back yet lively brewery experience.

Objectives

• Primary Objective:
  Create a responsive, visually engaging digital platform that reflects O.H.S.O.’s personality and supports key user actions—like browsing menus, locating breweries, checking out events, and connecting with the brand.

  Secondary Objectives:

  • Highlight each O.H.S.O. location with its own menus, hours, and events.

  • Simplify access to beer and spirit information, including rotating taps and seasonal releases.

  • Provide a streamlined interface for reservations, merchandise, and gift cards.

  • Integrate social feeds and user-generated content to reinforce community engagement.

  Features

  • Location Finder: Easily browse and navigate between multiple O.H.S.O. locations with tailored content for each.

  • Live Menu Access: Real-time food, beer, and cocktail menus that reflect current offerings and rotating taps.

  • Event Calendar: A central hub for brewery events, special releases, and community gatherings.

  • Merch & Gift Card Shop: Seamless e-commerce integration for branded gear, growlers, and digital gift cards.

  • Social Integration: Embedded Instagram feeds, user-tagged photos, and links to reviews to foster connection and buzz.

  • Mobile Optimization: Fast, intuitive design that performs effortlessly across all devices.