Our Case Studies

Approach

Research & Discovery:
We kicked off the project with an in-depth exploration of the wellness beverage market and Elevado’s core audience. This phase included stakeholder interviews, user surveys, and a competitive analysis of functional drink brands. Our goal was to uncover consumer behaviors, lifestyle trends, and digital expectations that would shape a standout online experience for Elevado.

Wireframing & Prototyping:
With clear insights into the brand’s audience and goals, we developed wireframes to map out the structure of Elevado’s website and mobile experience. These wireframes ensured a logical, user-friendly flow and prioritized product discovery, brand storytelling, and community engagement. Interactive prototypes were built for usability testing, allowing us to validate the experience before moving into full design.

Design & Development:
Drawing from Elevado’s bold, elevated aesthetic, we crafted a digital design system that mirrors the brand’s vibrant identity. From color palettes to typography and interactive elements, every detail was curated to evoke wellness, energy, and sophistication. We then brought the design to life using modern, responsive technologies, ensuring a seamless experience across desktop and mobile devices.

User Testing & Launch:
Before going live, we conducted multiple rounds of user testing to refine the interface and ensure the experience met user expectations. Feedback loops informed final adjustments, resulting in a polished, high-performance website and mobile app. The launch marked a successful step forward for Elevado, driving increased engagement and enhancing brand perception.

The Challenge

In today’s wellness and beverage market, standing out requires more than just a great product — it demands a powerful digital presence that connects emotionally and functionally with consumers. While Elevado offers a unique line of premium, mood-enhancing drinks, the brand faced several key challenges in translating that experience online:

• Lack of brand immersion: The existing digital experience didn’t fully capture Elevado’s vibrant, elevated lifestyle or communicate the functional benefits of the products.

• Limited user engagement: Users found it difficult to explore products, understand their effects, or feel part of a larger wellness community.

• Fragmented customer journey: Without a cohesive mobile and web experience, potential customers encountered friction when discovering, learning about, or purchasing Elevado products

The Plan

To address these challenges, we set out to create a reimagined digital experience for Elevado that would serve as both a storefront and a lifestyle hub.

Platform Name: Elevado
Purpose: Design and develop an engaging website and mobile experience that highlights Elevado’s product benefits, supports community interaction, and drives conversion.
Target Audience: Health-conscious individuals, modern wellness seekers, and socially driven consumers looking for functional and stylish beverage options.

Objectives

• Primary Objective:
  Develop a user-friendly, visually striking digital platform that authentically represents Elevado’s brand and drives product discovery and engagement.

• Secondary Objectives:

  • Provide educational content about product benefits and ingredients.

  • Enable seamless shopping and subscription functionality.

  • Integrate community features such as reviews, wellness tips, and social media sharing.

  • Create an immersive design that reflects the brand’s elevated and vibrant identity.

Features

• Product Explorer: An intuitive interface for discovering drinks based on mood, benefits, or ingredients.

• Content Hub: A space for wellness articles, ingredient spotlights, and community stories.

• Smart Shopping Experience: Simplified purchasing with subscription options, bundle deals, and personalized recommendations.

• Community Integration: Allow users to share reviews, rituals, and experiences tied to Elevado drinks.

• Responsive Design: Optimized performance across all devices to support discovery, shopping, and sharing on the go.