Our Case Studies

Approach

Research & Discovery:
We began by immersing ourselves in the luxury hospitality space, with a focus on Cullinan Hotel & Restaurant’s refined brand and elevated guest experience. Through in-depth interviews with key stakeholders, guest feedback analysis, and competitive benchmarking, we uncovered insights into traveler preferences, dining expectations, and digital behavior. This research laid the foundation for a strategy designed to translate Cullinan’s sophistication, comfort, and personalized service into a seamless digital experience.

Wireframing & Prototyping:
With a clear vision of Cullinan’s audience and objectives, we developed wireframes for an intuitive, elegant website and mobile experience. The layout prioritized quick access to room bookings, dining menus, spa services, and curated experiences. Interactive prototypes were crafted and tested to ensure fluid navigation and a user journey that reflects Cullinan’s commitment to effortless luxury and guest satisfaction.

Design & Development:
Inspired by Cullinan’s timeless elegance and dedication to excellence, we created a visual design that balances modern sophistication with warmth. The digital aesthetic incorporates high-end imagery, refined typography, and subtle animations to enhance storytelling. Built with cutting-edge web technologies, the final platform is fully responsive and optimized for performance—ensuring an exceptional user experience across all devices.

User Testing & Launch:
Before going live, we conducted thorough user testing to refine key features like reservation flows, event scheduling, and mobile interactions. Feedback informed final adjustments, ensuring a polished, intuitive interface. The result is a digital destination that reflects Cullinan’s luxury ethos, enhances guest engagement, and supports the seamless delivery of five-star hospitality online.

The Challenge

In today’s competitive hospitality landscape, exceptional cuisine and luxurious accommodations are just the beginning—modern guests expect a digital experience that mirrors the elegance and personality of the brand. While Cullinan Hotel & Restaurant is celebrated for its refined dining, sophisticated ambiance, and exceptional service, its digital presence wasn’t fully conveying that story.

• Lack of brand immersion: The previous website didn’t capture Cullinan’s upscale, welcoming atmosphere or effectively showcase its full range of offerings—from fine dining and curated wine pairings to wellness services and bespoke events.

• Limited user engagement: Visitors had difficulty accessing current menus, making reservations, or learning about seasonal promotions—resulting in reduced engagement and missed opportunities.

• Disconnected user journey: The online journey felt disjointed, with inconsistent branding and clunky navigation that hindered exploration and engagement across devices.

The Plan

To elevate the Cullinan experience, we set out to create a sophisticated, intuitive digital platform that reflects the hotel’s signature elegance and exceptional service—while catering to modern guests’ expectations for seamless interaction, personalization, and comfort..

Platform Name: Cullinan Hotel & Restaurant
Purpose: Redesign the website and mobile experience to bring Cullinan’s refined brand identity to life online, streamline guest services, and support both first-time and returning visitors across all dining and accommodation touchpoints.
Target Audience: Discerning travelers, fine dining enthusiasts, wellness-focused guests, business professionals, and lifestyle seekers looking for a luxurious yet welcoming hospitality experience.

Objectives

• Primary Objective:
  Develop a responsive, visually stunning digital platform that embodies Cullinan’s elevated aesthetic and enables essential guest actions—such as browsing menus, booking rooms or tables, exploring wellness offerings, and staying connected with the brand.

  Secondary Objectives:

  • Showcase individual dining venues and room categories with dedicated content and rich visuals.

  • Highlight seasonal menus, curated wellness packages, and exclusive promotions.

  • Offer a frictionless interface for reservations, spa appointments, and gift card purchases.

  • Integrate social media and guest-generated content to promote community and trust.

  Features

  • Property & Dining Locator: Effortlessly navigate Cullinan’s offerings, from fine dining and rooftop lounges to spa amenities and luxury suites.

  • Live Menu & Room Access: Up-to-date menus and room availability, including chef’s specials, tasting menus, and wellness room packages.

  • Event & Experience Calendar: A centralized view of in-house events, culinary experiences, wellness retreats, and seasonal celebrations.

  • Boutique & Gift Card Store: Elegant e-commerce experience for branded merchandise, premium amenities, and digital gift cards.

  • Social Integration: Embedded Instagram galleries, guest highlights, and reviews to inspire bookings and build digital presence.

  • Mobile-First Design: A sleek, responsive design that delivers an intuitive user experience across smartphones, tablets, and desktops.