Project Overview
Redefining the Digital Experience for Atlas Plumbing
Atlas Plumbing is a trusted, family-owned business serving the Greater Phoenix area with expert plumbing services for over 40 years. Known for their quality workmanship, honest pricing, and reliable customer care, Atlas has become a go-to name in both residential and commercial plumbing. With a legacy of service and a commitment to innovation, Atlas partnered with us to modernize their digital presence. The goal: to design a clean, intuitive, and mobile-friendly website that reflects their reputation, streamlines service requests, and builds trust with new and existing customers. The new platform reinforces Atlas Plumbing’s values of reliability and professionalism while positioning them for continued success in a digital-first world.
Industry: Residential & Commercial Plumbing Services
Digital Marketing Results
- SEOBasic On-Page SEO
- 20+Organic Keywords
- 1000+Search Impression
- 3Weekly Social Media Posts
- 100+Leads In Last 1 Months
Approach
Bringing Trusted Service Online: Turning 40+ Years of Plumbing Excellence into a Seamless Digital Experience
At Atlas Plumbing, dependable service, honesty, and expertise are the foundation of everything we do. But in today’s fast-moving digital world, a strong online presence is just as critical as showing up on time with the right tools. While our team has built a trusted reputation in homes and businesses across the Greater Phoenix area, our website wasn’t reflecting the same level of professionalism or convenience our customers expect.
Research & Discovery
To fully understand the needs of their customers, we conducted interviews with staff, service technicians, and loyal clients. We also reviewed competitors’ websites, analyzed search behavior, and identified key friction points in the current online experience. What we found was clear: today’s customers want fast answers, easy scheduling, and a sense of trust before they ever pick up the phone. These insights shaped our digital strategy—aimed at creating a user-friendly platform that reflects Atlas Plumbing’s reputation for quality and care, while making it simple for users to get the help they need, when they need it.
Wireframing & Prototyping
Our prototypes highlighted core features such as easy scheduling for service calls, clear overviews of residential and commercial offerings, emergency contact access, and helpful resources like maintenance tips and FAQs. We prioritized responsive design for mobile users, simplified navigation, and trust-building elements like customer reviews, certifications, and warranties. Each prototype was tested and refined to ensure users could find what they need fast—whether they’re facing a burst pipe or planning a remodel. The result: a thoughtful digital experience built around the real-world urgency and reliability Atlas is known for.
Design & Development
The site was built on a modern, responsive framework to ensure a smooth experience on any device—whether users are quickly booking emergency service from their phone or browsing plumbing solutions on a desktop. Key features like streamlined contact forms, mobile-friendly navigation, fast load times, and service area indicators were developed to reduce friction and improve conversion. Every design and development choice was made with the customer in mind, reinforcing Atlas Plumbing’s commitment to professionalism, clarity, and top-tier service.
User Testing & Launch
Before going live, we ran multiple rounds of user testing with homeowners, office managers, and even Atlas Plumbing staff to ensure the website delivered a seamless, intuitive experience. We closely evaluated how users searched for services, requested appointments, accessed emergency contact info, and navigated plumbing resources on both desktop and mobile devices.
At launch, the site positioned Atlas as not only a trusted name in plumbing—but as a service provider fully equipped for the needs of today’s digital-first customer.
The Challenge
A Trusted Name, But an Outdated Digital Presence
The existing website didn’t reflect the professionalism or reliability that customers experience in the field. It lacked mobile optimization, had outdated content, and made it difficult for users to quickly find services or request emergency assistance. In a world where homeowners expect fast answers and smooth online interactions, Atlas needed a modern, user-friendly platform that lived up to the strength of their brand.
Weak digital identity
Atlas Plumbing’s previous website lacked the clarity, structure, and professionalism to reflect its 40+ years of trusted service. Key offerings were hard to find, and the site didn’t match the dependable, customer-first experience the brand is known for.
Low player and fan engagement
Visitors had trouble locating essential information like available services, emergency contact options, and scheduling forms—making it difficult to request help, explore solutions, or connect with the Atlas team. This limited customer engagement and hurt conversion opportunities.
Fragmented experience
The website felt outdated and inconsistent across devices, with a clunky interface and limited functionality. Users—whether on desktop or mobile—faced a disjointed experience that made it difficult to navigate services, request appointments, or get support quickly.
The Plan
Bringing Service Online: Atlas Plumbing’s Blueprint for a Seamless, Trust-Built Digital Experience
Plumbing isn’t just about pipes—it’s about trust, reliability, and showing up when it matters most. With more customers searching and scheduling online, Atlas Plumbing needed more than just a website. They needed a digital experience that reflected their 40+ years of trusted service, made it easy for customers to get help fast, and reinforced their commitment to quality—on every screen, on every device.
Purpose: Redesign the digital experience across web and mobile to reflect Atlas Plumbing’s trusted reputation, simplify service scheduling, highlight key offerings, and provide a seamless experience for residential and commercial customers.
Target Audience: Homeowners, property managers, business owners, real estate professionals, contractors, and anyone in need of reliable plumbing services across the Greater Phoenix area.
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Objectives
Primary Objective:
- Launch a mobile-optimized, user-friendly website that reflects Atlas Plumbing’s trusted reputation, clearly communicates services, and makes it easy for customers to schedule appointments, request emergency help, and connect with the team.
Secondary Objectives:
- Clearly highlight core services including emergency plumbing, water heater installation, drain cleaning, and commercial solutions.
- Build trust through customer reviews, certifications, and team expertise.
- Simplify the process of requesting service or getting a quote with intuitive forms and mobile-first design.
- Provide helpful resources through blogs, FAQs, and plumbing tips to position Atlas as a go-to expert in the community.
Features
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Service Request Portal: An intuitive, mobile-friendly form that lets customers quickly schedule plumbing services, request quotes, or report emergencies—available 24/7.
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Plumbing Knowledge Center: Helpful guides, FAQs, seasonal tips, and blog articles that empower homeowners and businesses to better understand and maintain their plumbing systems.
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Real-Time Service Updates: Clear timelines and alerts that keep customers informed about appointment scheduling, technician arrival windows, and job status.
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Project Gallery & Testimonials: A visual showcase of past work alongside real customer feedback—building trust through transparency and proven results.
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E-commerce Integration: Ability to sell maintenance plans, plumbing accessories, or promotional products directly through the website.
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Fully Responsive Design: A seamless, mobile-first experience optimized for users on the go—whether they’re dealing with a burst pipe at home or managing multiple properties from their phone.
