Our Case Studies

Project Goals

• Build a custom eCommerce website that reflects the brand’s bold, plant-based identity
• Design a logo that captures the spirit of Arizona and the brand’s natural roots
• Set up a performance-driven SEO and digital marketing strategy
• Generate visibility, drive organic traffic, and boost early online sales

Our Approach

1. Website Design & Development
We designed and developed a fully responsive eCommerce platform that captures the essence of Arizona while ensuring a modern shopping experience.

Key features included:

• Custom UI/UX design built to reflect rugged visuals, earthy tones, and brand storytelling
• Mobile-first layout optimized for performance, speed, and conversions across devices
• Product pages are designed for clarity, keyword-rich content, and high-resolution imagery
• Intuitive navigation and filtering , allowing users to discover products and explore the brand easily
• SEO-optimized page structure , schema markup, and fast load times to enhance crawlability and user experience

2. Logo & Brand Identity Design
Our creative team designed a bold, minimal logo that strikes a balance between nature-inspired authenticity and adventurous energy. Drawing from Arizona’s landscapes, the logo incorporates symbolic elements (like desert tones, sharp edges, and sun motifs) to evoke feelings of strength, sustainability, and tradition — key pillars of the brand’s identity.

3. SEO & Digital Marketing Setup
To ensure Arizona Jerky Co. would not only look good but also be found online, we implemented a comprehensive suite of SEO and digital analytics tools.

Our efforts included:

• Comprehensive on-page SEO (optimized titles, metadata, alt tags, H1 structure, and internal linking)
• Installation and setup of Google Search Console for indexing and crawl diagnostics
• Integration of Google Analytics and Google Tag Manager for traffic, event, and conversion tracking
• Initial backlink acquisition and brand citation building for domain authority
• Keyword research and content strategy planning using SE Ranking to target high-intent, plant-based search queries

Digital Marketing Results (First 2 Months)

In just the first 60 days after launch, Arizona Jerky Co. achieved impressive foundational performance:

• Domain Trust Score increased to 15, indicating growing authority and credibilit
• +120% increase in organic traffic, driven by targeted SEO implementation
• 30+ new keywords began ranking in Google, focused on plant-based jerky and vegan snack terms
• 50% growth in referring backlinks, boosting site authority and search performance
• Over 100 monthly organic clicks and interactions, signaling early user engagement and reach

These results marked a strong start for the brand’s online journey and provided valuable data for scaling future campaigns.

Tools & Technologies Used

To deliver the project efficiently and track results, we used the following tools:

• Adobe Photoshop – Custom graphics and visual design for branding and web
• Canva – Fast design iterations and promotional creatives
• Google Analytics – In-depth tracking of site visitors, user behavior, and performance
• Google Search Console – Site indexing, technical SEO monitoring, and performance insights
• Google Tag Manager (GTM) – Event tracking and advanced analytics setup
• SE Ranking – Keyword tracking, backlink analysis, and SEO health audits

Final Outcome

Skyno Digital successfully transformed Arizona Jerky Co.’s vision into a compelling digital brand. The website seamlessly blends eCommerce functionality with storytelling, while the brand identity and SEO foundation created immediate momentum in search rankings and user engagement.
With a solid platform in place and positive early data, Arizona Jerky Co. is well-positioned to grow its digital footprint and connect with plant-based snack lovers across the U.S. and beyond.