Our Case Studies

Approach

Research & Discovery:
We kicked off the project by immersing ourselves in the higher education landscape, with a special focus on Doba Group of Colleges’ distinct role in shaping future leaders through academic excellence and community engagement. Through interviews with faculty, student feedback, and competitive analysis, we gathered insights into learner expectations, institutional reputation, and digital behavior. This deep research formed the basis for a strategy designed to bring Doba’s mission-driven, student-centered ethos to life online.

Wireframing & Prototyping:
With a solid understanding of Doba’s goals and audience—from prospective students to alumni—we developed wireframes that prioritized intuitive navigation and easy access to key information like programs, admissions, campus life, and academic resources. Interactive prototypes were built to test the user journey, ensuring the experience was seamless across desktop and mobile platforms, and told the Doba story with clarity and impact.

Design & Development:
Drawing inspiration from Doba’s commitment to education, growth, and community, we crafted a digital design system that’s both professional and approachable. The visual language reflects the institution’s values—aspirational yet grounded, inclusive and innovative. Using modern development practices, we built a responsive, performance-optimized site that delivers on functionality and accessibility, offering users a smooth experience on any device.

User Testing & Launch:
Before launch, we conducted comprehensive user testing with a diverse group of users—students, faculty, and parents—to validate ease of use, clarity of content, and overall engagement. Feedback informed refinements to features like course exploration, application flows, and mobile usability. The final result is a robust digital platform that supports Doba’s educational mission, strengthens stakeholder relationships, and enhances the online presence of the college group.

The Challenge

In today’s competitive education landscape, academic excellence alone isn’t enough—institutions need a compelling digital presence that reflects their values, fosters connection, and simplifies the student journey. While Doba Group of Colleges is respected for its diverse programs, inclusive culture, and community-driven approach to learning, its digital platforms weren’t effectively showcasing that experience.

• Lack of brand immersion: The existing website didn’t capture Doba’s vibrant academic environment or clearly highlight its full range of offerings—from academics and admissions to campus life and alumni engagement.

• Limited user engagement: Prospective and current students found it difficult to access updated course details, event information, or campus-specific content, leading to reduced interaction and missed opportunities.

• Disconnected user journey: The online experience felt disjointed, with inconsistent visuals, unclear pathways, and navigation that didn’t support the varied needs of students, parents, faculty, and partners.

The Plan

To address these gaps, we set out to build a dynamic, user-friendly digital experience that reflects Doba’s academic excellence, community spirit, and modern outlook.

Platform Name: Doba Group of Colleges
Purpose: Redesign the website and mobile experience to bring Doba’s brand to life online, streamline access to information, and support both prospective and current students across all campuses.
Target Audience: Prospective students, parents, current students, alumni, educators, and industry partners seeking an accessible, inspiring, and informative academic environment.

Objectives

• Primary Objective:
  Deliver a responsive, visually cohesive digital platform that embodies Doba’s identity and makes it easy for users to explore programs, apply, stay informed, and feel connected.

  Secondary Objectives:

  • Spotlight each campus with dedicated sections featuring programs, faculty, admissions details, and events.

  • Provide quick access to academic calendars, course catalogs, and enrollment steps.

  • Offer intuitive interfaces for inquiries, applications, and campus tours.

  • Integrate testimonials, success stories, and alumni achievements to build trust and credibility.

  Features

  • Campus Navigator: Easily explore all Doba campuses with tailored content for each location.

  • Course & Program Directory: Up-to-date listings with filters by interest, location, and level of study.

  • Events Hub: Centralized calendar for academic deadlines, open houses, workshops, and cultural events.

  • Admissions & Support Portal: Simplified application processes, financial aid info, and counselor access.

  • Alumni & Community Stories: Embedded media, testimonials, and updates that showcase student impact.

  • Mobile Optimization: A fast, seamless experience across all devices to meet students where they are.